OnAIR price list
A commercial spot price is derived from the spot’s length, day part CPP, and average real 15-minute GRP value, which takes into account both live and time-shifted viewing for the following five consecutive days. The shortest segment is five seconds long. Lower than stated GRP values are raised and counted as follows:
D: 0.03, C: 0.05, B: 0.07, A: 0,075
GRP gross price (CPP), VAT excluded:
Day Time (DT-CD): 15 €, Prime Time (GL-AB): 19 €
Seasonal indexes:
January – 0.91
February – 0.94
March – 1.26
April – 1.37
May – 1.43
June – 1.35
July – 0.96
August – 0.96
September – 1.38
October – 1.48
November – 1.49
December – 1.38
Spot lenght indexes:
from 5 s – 1.35
from 10 s – 1.25
from 15 s – 1.20
from 20 s – 1.15
from 25 s – 1.10
from 30 s – 1.00
Exclusive position inside the commercial break index (spot shall be equal or longer than 20 seconds):
First position – 1.30; second and the last position – 1,20; any other specified position – 1.10;
Position before and inside the WarpBeam original programs – 1.30.
The advertisement of a third party may only be included in the spot if the third party is mentioned verbally and/or if its logo appears for no more than three seconds. If the third party’s appearance lasts more than three seconds, an additional 1.3 index is applied. For the specific order, no discount shall be applied if the third party’s appearance lasts longer than 40% of the total spot length.
Day Time & Prime Time zones:
